MORE GOOGLE ACQUISITIONS, EMU AND DIRECTR

Greer GordonApp NewsLeave a Comment

It’s been a busy week for Google as they announce yet more acquisitions this summer.EMU, an IM client a virtual assistant component, and Directr, an app that helps user make short, polished videos from their phone, have both been purchased by Google. EMU, which exited beta earlier this year, blends the concept of IM client with Siri or GoogleNow-like intelligence.   … Read More

Greer GordonMORE GOOGLE ACQUISITIONS, EMU AND DIRECTR

TAPJOY ACQUIRES 5ROCKS FOR ANALYTICS PLATFORM

Greer GordonApp MarketingLeave a Comment

The new market trend in mobile application marketing is the growing field of analytics.  Tapjoy is just another company who has recognized the benefits of adding an analytics team to their operation, and has acquired 5Rock to fill such a need.  5Rock is a Korean start-up which will be able to provide marketing automation tools to change the way Tapjoy … Read More

Greer GordonTAPJOY ACQUIRES 5ROCKS FOR ANALYTICS PLATFORM

TUNE’S ACQUIRES MOBILEDEVHQ TO IMPROVE MOBILE MARKETING

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Ian Sefferman, founder of MobileDevHQ, wrote a guest post on TUNE’s webpage announcing that TUNE has officially acquired MobileDevHQ, a Software-as-a-Service solution for mobile marketers, after an extended partnership. The two teamed up back in April to give the mobile analytics side of TUNE, their Mobile App Tracking feature, a bit of a boost. The result of the blend of … Read More

Greer GordonTUNE’S ACQUIRES MOBILEDEVHQ TO IMPROVE MOBILE MARKETING

ANOTHER GOOGLE ACQUISITION: DRAWELEMENTS

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Google is making another acquisition this summer.  After striking a deal with Nest they’ve moved on to DrawElements, a Helsinki, Finland based company who focuses on product quality.  The management team of DrawElements will be moving stateside, but operations will still run out of Finland, a great opportunity for Google to stretch it’s reach just a little further DrawElements is … Read More

Greer GordonANOTHER GOOGLE ACQUISITION: DRAWELEMENTS