Trust the brilliant brains in different business verticals to come up with some out of the box ideas to market their products or services riding piggyback on anything extremely popular. If you found everything with Angry Birds earlier, like key chains to school bags, now it is Pokeman Go that has caught the fancy of the public at large. Practically every kid out there is chasing the Pokemons. The fact that many of these people are so immersed in the game that they fall and get injured and crash their car does not seem to have deterred them a wee bit.
To capitalize on this craze, a large bank in Russia, Sberbank, has come up with a brilliant proposal. The bank is offering accident insurance policies targeted at the Pokemon players for free! And what’s more they have it absolutely easy for those who wish to avail the policy to sign up and just go on making the search for the virtual creatures. The bank says just log on to sberbankgo.ru and after entering your nickname and mobile number you are good to go. Your insurance policy stands activated. But if you felt this amounts to kind of encouraging people to get into accidents, the bank has done a more sensible thing. They have branchesall across Russia and they have places modules called ‘lures’, which attract the creatures and thus can be of help to the players.
If you are not very familiar with this animation video game especially developed for iPhones and Android phones, the players download the game on their mobile phones and using the GPS locator facility, track down the nearest Pokemon. The game has really spread like wild fire and for the younger ones, it has become a craze and they can’t get away from it. That explains the crashes and the accidents.
Banks and insurance companies are looking for customers and many times people are not fully aware of the way these financial products work. Sberbank has found this novel way of drawing the attentions of the Pokemon playing crowd and are luring them to their branches in Russia. This also gives the bank the opportunity to educate the public on their products and that is precisely why this promotional activity has been built around Pokemon Go.
From the players’ point of view, they would have been playing the game anyhow. But having the modules around the bank’s branches is an added attraction. The free insurance is the icing on the cake.
Maxim Chernin, head of IC Sberbank Life Insurance has also explained the objectives of their offer of this insurance targeted at the Pokemon Go players on similar lines as above. If the players remain safe and enjoy the game, it could be a win-win situation for all. In the event of their getting injured, at least the insurance will help.