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Google Play Store, iTunes, Windows Phone app store are and will always be primary application distribution platforms. However, in the overpopulated world of mobile application, the key to success is great distribution. The goal most developers strive for is maximum downloads, and the task is not easy to achieve. Competition is ruthless, and getting noticed is harder than ever. Great quality and fun application is always vital, but the need for more distribution channels has grown over the past years. Getting the app to as many as possible channels increases the chances for success. Every platform has its own application store (Android – Play Store, iOS – iStore etc). Developers should not avoid those platforms. On the contrary, they are still the main source of distribution, but thinking outside of the box (or in this case outside of the main platform) is needed.

Once developers publish their applications on the main platforms, next step is to spread the distribution process to smaller mobile app distribution platforms.

These third party platforms serve as an alternative (but they also complement native mobile app distribution platforms). Here are some of those.

Amazon app store


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In 2011, Amazon decided to compete with Google and their Play Store. The result was an Amazon store, specially designed for android based applications, games, and all other things android related. Amazon store is available in more than 200 countries, making it excellent mobile app distribution platform. One of the main benefits of developers who choose Amazon as their distribution and promotion channel is that they get paid 70% of the price of the app.

One of the ways Amazon promotes applications is the free app a day promotion. Every day, one of the paid applications is offered free of charge. During this day, developers don’t earn money if their application is downloaded, but they get massive amount of downloads and possible reviews and grades. The test drive is another way Amazon promotes developer’s applications. With the option, users are given opportunity to try out applications in their browser. By making applications more accessible for the public, Amazon has positioned itself as one of the best mobile app distribution platforms. Even though they promote only Android applications, Amazon is still a large market for developers to take advantage of.

Opera mobile store

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One of the leading stores when it comes to mobile app distribution platforms, Opera offers applications for android, iOS, Blackberry, Windows Mobile, but also for Java and Symbian platforms. With more than 2,000,000 apps for 6,000 different phone models, Opera is maybe the largest mobile app distribution platforms apart from Play Store and iTunes. Opera is accessible from any mobile browser, and developers can reach to more than 260 million users. Opera provides both publishing services and promotion platform for developers, as well as place for arranging conferences.

Registration for Opera is easy, developers need to register with their email and company name, and they can start using the platform.

Opera has over 70 million visitors every month, and is present in more than 230 countries. The number of applications in the store grows every day.


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Next on the list of alternative mobile app distribution platforms is Appland. This platform strives to provide developers with fast and reliable market and high-quality delivery on budget. Every brand/developer can customize their brand how it suits them (options are a plenty). Founded in 2011, Appland is based in Sweden and has rapidly grown into worldwide recognizable company. Unlike other mobile app distribution platforms, Appland is completely cloud based platform with special consumer UX. Appland is optimized for media companies delivering digital content, mobile operators and application developers. One of the calling cards of Appland is their double conversation rate for paid apps. There is no need for customers to register, just click and buy, making the platform easily accessible. The company offers superior customer support for both developers and users. Appland can host, maintenance, and keep your content fresh. All these features makes Appland serious contender for one of the best mobile app distribution platforms, and developer’s choice.


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Few years ago, Mobango competed with Getjar for the largest independent mobile app distribution platform. Now, GetJar is nonexistent, and Mobango is still one of the best options on the market. Applications are free of charge, and with more than 45,000, Mobango sure is one of the largest sources out there. The platform provides support for Android, BlackBerry, Java, Windows Mobile and Symbian. Apps on the platform have been downloaded more than 700 million times. Now if that isn’t developer’s paradise, what is? Everyone can share their application on Mobango, both via web or mobile devices. Mobango is also the first Mobile Community that allowed users to publish content. Besides applications, developers can share their photos, videos, ringtones, and games. It is easy to register, just enter your email and you can start publishing applications and personalize and promote your brand.

It is worth noting that Mobango has the right to publish or forbid certain application. Before users register, it is important to read the terms and conditions, in order to get a grasp what are the basic principles what can and what cannot be published on Mobango. In its essence, Mobango is a web-based online hard disk, where users can store and publish their applications and other cell phone related content.


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Appia is a start up that has forged valuable partnerships with T-Mobile, Verizon, Samsung and AT&T in order to provide users valuable platform for mobile app distribution. Everyone can create their own app store at Appia. Via its more than 40 partners, Appia enables developers to distribute their applications to more than 3,200 mobile devices. With more than 500,000 downloads per day (and 75 million downloads up until now), Appia is one of the bigger mobile app distribution platforms. The network delivers applications to more than 1 billion users worldwide. Appia has been in the mobile business for more than 13 years. What started as a search and index platform has grown to one of the largest and most popular mobile app distribution platforms. Developers can publish their applications, but also promote them through various marketing tools and assets. Appia services guarantees developers distribution to the largest audience possible. Some of the high end brands that are represented on Appia are Zedge, ngmoco, Fisu, AppBrain and Cupid.


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Aptioide is another independent mobile platform for developers to share and promote their applications. With a broad population of users, Aptoide is the largest independent Android application distribution platform and network. Apptoide publishes solely applications for android based smartphones. Developers can upload, but also test and approve applications. Every developer can create their own Android store, and manage it how he/she likes it. Aptoide is an open source platform for clients and developers. Becoming a partner with Aptoide is very easy. It will take developers only several minutes to register, after which they can promote and publish their applications on one of the largest mobile app distribution platforms. Registering with Aptoide is free for publishers/developers. Aptoide provides exceptional support service and set of tools and assets for publishers to maximize the potential of their application. Some of the key benefits for developers are: they are highlighted in editor’s choice, priority in search, account manager, and increase the number of downloads.


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This rather small mobile platform is still a valuable asset when it comes to mobile app distribution platforms for developers. Mobiles24 provides space for developers to publish and promote their applications for Android, iPhone, Ipad, but also has a Mobile Site and WAP Site. Mobiles24 is a social application store, where anyone can upload content. Developers are given the opportunity to create their own content, and publish on the platform for users to discover. One of the main benefits of Mobiles24 is their forum and the engaging community on it. By joining the forum, users are rewarded Reputation Points. Everything is free on Mobiles24, both uploading and downloading an app. There is no subscription needed, and users will not get subscription sms and email messages. As for reputation points, every time users upload an application, post on the forum, or contribute in anyway, they earn points. For developers, it is important to maintain high score, as the higher the score, the more reliable they will be seen through public’s eyes. Mobiles24 support almost all of mobile devices, even older phones, up to latest tablets and killer smartphones. Mall

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The idea behind Socio Mall is to be a Mall for android applications. In a way, Socio Mall saves time for users, as they no longer need to look what they need over the internet. All of the apps for Android based smartphones are available on their very own store (i.e. mall). Everything is easier and more accessible for the users (therefore developers can reach them more easily). Books, games, applications, videos, music and much more for all android users. Simply put, Socio Mall is the one stop shop for everything Android related.

With more than 40,000 products available, Socio Mall is one of the premium android mobile app distribution platforms. Socio Mall is supported by many providers and developers. So, grasp the opportunity, and register your brand there. Once registered, developers get access to a very user friendly and practical platform for distributing and promoting their applications.

 With so many different platforms to choose from, developers should always try and find the best, most suitable and appropriate for them. This especially applies for application marketers. You want to post your application on a platform that will reach the broadest population. If possible, developers can strive to publish and promote their application on as many as possible mobile app distribution platforms. However, when options don’t allow it, choosing the right can be hard.

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About The Author

Scott Thomas


App Entrepreneur, App Designer and App Developer by Full Time and contributing author and part time editor and content curator for

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